In the area of marketing online, there are two popular strategies that webmasters use to get people to come to their websites. Both search engine optimization and social media marketing can work well and many webmasters rely on one option or the other. While individually, either one can get some results, combining the two can really make things much more effective.
Search Engine Optimization
Search engine optimization is a strategy that has been used for as long as there have been search engines. This is a method that involves optimizing the pages of a website so that they can be more easily found by the search engines. When pages are easy to find and have quality content on them, the search engines are likely to rank those pages highly. This has the potential to bring a large amount of free traffic to your website.
Social Media Marketing
Social media marketing is a relatively new form of marketing online. With social media marketing, you use the power of social networking to get your messages out quickly and effectively. With social media marketing, you use tools like Facebook, Twitter and Google+ to get people to connect with you. If you build a large following on any of your social networking pages, it gives you an opportunity to market to them for free. Any time you send out a message, your followers or contacts will be able to see it. This makes it easy for you to get the word out relatively quickly without spending a dime.
While both of these strategies can work well when used individually, they can be that much more effective when they go hand in hand. When you use social media, it gives you an opportunity to boost your search engine marketing efforts. Search engines look at hundreds of factors when they determine how your site will rank. One of the factors they look at are social signals. They look at how many people are talking about your site or linking to it through social media. When you get people talking about your site on social media sites, it can help get you more traffic through the search engines. This means that you’ll be getting more traffic directly from social media sites and you’ll get more traffic from search engines due to the social media activity.
Both of these strategies can also help you develop relationships with potential visitors. When people connect with you through social media, you get a chance to get them to come to your website and find out more about you. On the other hand, if you get people to come to your site through search engine marketing, then they can connect with your social media profiles. By putting social media buttons on your website, you can get people to get to your social media profiles easily.
If you are focusing on one of these methods over the other, it’s important to consider branching out and getting involved in both. When you explore other alternatives, it gives you the opportunity to make the most of your marketing efforts. Instead of just trying to get by, you can start to thrive in your niche. Getting started is just a matter of making the effort to make it happen no matter what.