In the past, many people have spent a lot of time looking for quick solutions that will bring about SEO success. This includes some search engine marketing professionals, who have been driven to produce results for clients.
The problem with such an approach is that it inevitably opens a site up to the possibility of facing penalties. In order to understand why that should be the case, it’s useful to think about specific techniques and how they are interpreted by the leading search engines.
SEO strategies need to change
If you’ve previously read about SEO strategies, then you will undoubtedly have come across the idea of looking to automate certain tasks. In particular, you’ll discover that there are various pieces of software available that are designed to quickly create thousands of incoming links for your site.
Let’s take a moment to think about the basic premise behind software of this type. The fundamental idea that’s being offered is that it’s possible for you to succeed by building a large quantity of links. There is absolutely no focus on the idea of quality. Unfortunately, this may increasingly be seen as a road to destruction, rather than as providing a route to success.
The problem here is that few people are actually keen on the idea of the Internet being filled with absolute junk. Make no mistake, that’s what these automated links are providing. They are usually placed on sites that aren’t moderated, since this allows them to be up and running nice and quickly.
Adding value for users
Are they really adding value? Are they helping to improve the user experience? Google can see that they are not and that, as a result, they should be devalued. In essence, a judgement is now being passed on the quality of those links.
But the issues go further than that. It’s also the case that such links tend to be fairly easy to spot. In fact, it can be argued that they are particularly obvious for a computer algorithm to detect them, since they often have a distinct pattern.
The main search engines hate the thought of SEO consultants and business owners trying to artificially manipulate the search engine results. Unfortunately, these automated methods are clearly attempting to do just that. As a result, using such techniques leaves your site open to penalties.
Looking at the overall momentum here, it’s clear that search engines are becoming more intelligent. There is a desire to rank websites that provide a quality user experience and that are seen to provide real authority.
This has also clearly has an impact, when considering content creation. If you believe that it’s possible to create sustainable results, by asking an outsourced provider to supply significant quantities of low quality content, then you’re unable to get the desired outcome. Instead, you need to think about how you can really retain visitors, once they are on your site.
The future is all about quality and improving the user experience. This means that you need to be thinking about creating original, exclusive, interesting content on your site. It also means that you need to seek link building opportunities that have a clear focus on manual approaches and building business relationships.
Are you focused on providing the sort of SEO approach that is necessary for producing results in 2013?
Through his work for www.searchsouthseo.co.uk, Keith Barrett understands the need to focus on a quality approach to SEO. He writes about online marketing and the impact of search engine positioning.